Our
Projects

Heeriye

As a Social Media Strategist, I spearheaded the digital promotion of the Bollywood hit 'Heeriye'. By strategically leveraging Meta's platforms (Instagram & Facebook), the campaign not only resonated with the audience but also set new benchmarks in the industry.

Achievements:

- The song broke several records and became a cultural phenomenon.

- Over 100 million streams on Spotify.

- The No.1 streaming video on YouTube globally with 350 million views.

- #1 Trending on Instagram with over 2.5 million reels & more than 1.3 million YouTube shorts created.